The point of urgency marketing is to get your visitor to act as fast as possible. You want them to respond to what they have seen, straight away, as an unmissable offer. Of course, you have to make your offer worthy of being unmissable.
1 One Time Offers or OTOs are a perfect example of this.
Your customer has just bought a product, and you show them an OTO page. This is a special offer but is completely time limited to while they're on that page. If they leave it, they've lost the offer and won't see it again.
2 Another OTO.
However, if they refuse your first OTO, you could immediately make another one where it's cheaper but there is less product in some way. For example, if you'd been offering twenty ebooks for $17, you could then offer fifteen ebooks for $10.
3 Higher conversions.
You can get a higher conversion rate in these ways. Whereas you might have made a non-OTO offer of a package of ebooks, because they have to act fast or lose it, customers will be more likely to take up the OTO offer. They don't want to miss out on a good deal and be sorry about it later.
4 TYpes of OTOs.
For example, there might be cheaper membership access, a discount on a main product, or a package of complementary products to a main product. Really, there are a myriad ways you could set up these offers. Just use your imagination.
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